The process of building relationships with students by higher schools
DOI:
https://doi.org/10.52934/wpz.172Keywords:
marketing of universities, relations with students, university marketing strategiesAbstract
This study presents the process of building positive relations between universities and students. It is based on several main elements: trust, quality, satisfaction, value creation and commitment. The use of a marketing strategy (based on the 7xP model) taking into account the process presented in the article will certainly contribute to strengthening the position of the university on the modern educational market.
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