Zarządzanie wiedzą na podstawie analizy wpływu narzędzi sprzedaży internetowej na zachowania konsumenta

Marcin Kurpiel; Katarzyna Kucab-Bąk

doi:10.52934/wpz.123

Knowledge management based on the analysis of the impact of online sales tools on consumer behavior

Authors

Marcin Kurpiel A graduate of the Bronislaw Markiewicz State Higher School of Technology and Economics in Jaroslaw https://orcid.org/0000-0002-0709-8691
Katarzyna Kucab-Bąk Andrzej Frycz Modrzewski Krakow University https://orcid.org/0000-0002-9362-4810

DOI:

https://doi.org/10.52934/wpz.123

Keywords:

knowledge management, internet sales, consumer preferences

Abstract

Knowledge is not only one of the main elements of a company’s resources, but it is also an elementary part of operational and strategic decision-making. Technology Platforms are a joint venture of the European Commission, industry, scientific and financial institutions, decision-making groups and the public to develop strategies for the development of important European economic sectors and future technologies. The main objective of the conducted empirical research was to determine the factors determining the influence of online sales tools on consumer purchase behavior. Based on the study carried out and the examination of knowledge management processes and its currently available models in the literature, the resource approach turns out to be relevant. Which is characterized by effective knowledge management necessary is the existence and interaction of interrelated elements.

References

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Published

2020-12-31

How to Cite

Kurpiel, M., & Kucab-Bąk, K. (2020). Knowledge management based on the analysis of the impact of online sales tools on consumer behavior. Contemporary Management Problems, 8(2(17), 61–75. https://doi.org/10.52934/wpz.123

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Issue

Vol. 8 No. 2(17) (2020)

Section

Artykuły

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